OUR STORY
A Heritage Built on
Coffee Excellence
Built on a century of expertise, we help our partners identify the right opportunities, minimise risk, and grow with confidence.
Strategic
100%
We provide innovative and reliable We provide innovative and reliable.
"For nearly a century, our name has been synonymous with three things: authenticity, consistency, and trust."
Narasu’s story began in 1926 not just as a business, but as a commitment to the finest South Indian coffee culture. What started as a local roasting enterprise in Salem, Tamil Nadu, has grown into one of India’s most respected and enduring coffee companies, serving millions of consumers and business partners worldwide.
Today, Narasu’s Exports operates as the dedicated global supply arm of Sri Narasu’s Coffee Company Private Limited a fully integrated manufacturer with in-house roasting, instant coffee processing, blending, and packaging facilities that produce over 10,500 metric tonnes of coffee annually.
1926
Founded in Salem, Tamil Nadu. Sri Narasu's Coffee Company established — beginning a coffee legacy that continues to this day.
01
1960s–80s
Expanded across Tamil Nadu, becoming the dominant coffee brand in South India's largest coffee-consuming state.
02
1990s
Launched dedicated export division Narasu's Exports beginning international supply operations.
03
2000s
Invested in fully integrated instant coffee manufacturing: spray drying, agglomeration, aroma recovery.
04
2010s
Achieved global certifications including Halal, Kosher, FDA registration, GACC, and ISO standards.
05
2026
Serving 45+ countries worldwide. Combined manufacturing capacity of 7,200+ MT per year.
06
Answers For You.
Frequently Asked Questions.
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When was Narasu's founded, and what is the company's heritage?Narasu's was founded in 1926 in Salem, Tamil Nadu, India. making us one of India's oldest and most respected coffee companies. For a century, we have built our reputation on authentic South Indian coffee craftsmanship, consistent quality, and long-term relationships with trade partners across India and the world.
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What is the relationship between Sri Narasu's Coffee Company and Narasu's Exports?Sri Narasu's Coffee Company Private Limited is the parent company, focused on India's domestic market and operating from 16, Court Road, Johnsonpet, Salem. Narasu's Exports is a dedicated export division of the same company — established to serve international buyers and supply premium coffee products to global markets. Both entities share the same manufacturing infrastructure, quality systems, and brand values.
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Where is Narasu's based, and where are your manufacturing facilities?We are headquartered in Salem, Tamil Nadu, India. Our two major manufacturing facilities are also located in Salem — one at our corporate office on Court Road (Roast & Ground, tea, and food products) and a dedicated instant coffee facility at D. Perumapalayam, Vedapatti Village, Veeranam, Salem.
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What markets does Narasu's serve?Narasu's serves both domestic and international markets. In India, we are the market leader in Tamil Nadu. India's largest coffee-consuming state with a pan-India distribution network. Internationally, Narasu's Exports supplies to 45+ countries across Europe, the Middle East, Asia, Africa, Oceania, and the Americas.
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Is Narasu's a manufacturer or a trading company?We are a 100% in-house manufacturer. Every product we supply is produced at our own facilities in Salem — from green bean processing through to final packaging. We do not outsource any part of our manufacturing process. This gives us complete control over quality, consistency, and supply reliability.
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What categories of products does Narasu's produce?Coffee is our core expertise — specifically instant coffee (spray dried, agglomerated, microground), roast & ground coffee, chicory blends, concentrated coffee extract, and custom formulations. Beyond coffee, our domestic product range extends to tea, millet-based foods, edible oils, natural sweeteners, dairy (ghee), and herbal wellness products.
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Has Narasu's won any awards or recognition for its products?Narasu's has earned its recognition through decades of market leadership and consumer trust rather than industry awards. Being the market leader in Tamil Nadu for 100 years — and building export relationships with buyers in 45+ countries — is a testament to the trust the brand has earned in the coffee industry.